Solemates Blog

Packaging: How to think about it
Building a brand on a digital platform is about establishing one level of the customer experience.  Graphics, photography, pantones, fonts and prose define the brand outside of the good or service that is being sold; they set the tone and...
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Global Sourcing: How to Navigate It
The United States is full of amazing makers, designers, manufacturers, packaging experts, and branders. For a small brand to grow into a larger brand, they have to identify not only talent but efficiency in their supply chain.  For Solemates this...
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Baring Our Sole. Meet the Sole Guard.
The iconic red sole represents more than just luxury, status or style; it represents a heightened sense of elegance. And height is an endemic part of that definition. Rising up to 5", Christian Louboutin heels seem to defy reason, logic, and...
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Intellectual Property: How to Secure a Patent
What was the patent process like? Are patents necessary? What’s the difference between a trademark and a patent? What’s a copyright? Trademark? All businesses need protective motes around them in order to secure a competitive advantage. Technology, Branding and Intellectual...
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How to Declutter & Organize Your Closet
Our personal possessions such us clothing and shoes say a lot about who we are. But it's inevitable: we end up accumulating too much stuff and sometimes it can be very difficult to get rid of it. And especially this...
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Media. How to Get Great Press.
How did you get Oprah to try your product? Carrie Underwood? You have so much good press, how did you get it all? Getting great media coverage is an art and a science. We have at times paid for PR...
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Footwear Trends for Fall
It's hard to believe, but fall is only weeks away. If you're like most people, you've probably spent the better part of the last 5 months wearing slippers, sneakers, or comfortable shoes and might be getting tired of that. Well,...
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Sourcing. How to find a manufacturer.
How do you source a product?  Our products are made in the USA.  We were not jingoistic in our strategy, but we knew that it would be easier to manage cash flow if we could place smaller orders closer to when...
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Stumbling in Stilettos
Thanks for reading our blog! Weekly, we strive to answer a FAQ as posed by a customer about how we started our business and advice for others as they consider starting or growing their own.  Question: How did you go...
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Weddings in the Time of COVID
You've spent months, maybe even years planning for your big day. So much energy and emotion has gone into creating this wonderful celebration. But COVID had other plans. So what do you do when you don't want to postone? We've...
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Summer Foot Health 101
Summer is usually the time to relax, let loose, and enjoy outdoor activities. This year, probably more than any other year, we are all in need of fresh air, sunlight, and movement right now - both for our minds and...
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Pandemic Style Advice - Why You Don't Have to (And Shouldn't) Let Yourself Go Completely
For the last 4 months, the days have been strange, scary, and at times monotnous without our old routines in place breaking up the time. Since we have all been more homebound, a lot of us have altered our personal...
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Are Expensive Shoes Worth It?
We've received this question so many times over the years and recently had the opportunity to get feedback from some shoe experts who set the record straight. Are expensive shoes worth the investment?  According to Meghan Blalock  from Who What Wear...
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10 Tips for Buying Shoes Online
Shopping in the time of COVID has shifted significantly online. Now that many retailers are inviting customers back in stores, many shoppers have reservations and are still opting for online purchases or curbside pick-ups to minimize contact with others. For...
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Founder Feature: ALLY Shoes
Next up in our spotlight series is Sam Dong, founder of ALLY Shoes, one of the coolest, most innovative brands of footwear we've ever seen. And, the ALLY Shoes team has been kind enough to share a special discount for Solemates...
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How to be Social While Social Distancing
Many areas are in the re-opening phases now, but how can you be social while practicing social distancing? We have all the tools you need to safely and comfortably socialize with friends and family, and all of these make for...
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Thank You!
While these last few months have presented some of the greatest challenges to us all, we have also witnessed some incredible acts of kindness and love. Thanks to the generosity of our customers and suppliers, we have been able donate...
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Shopping in the New Normal
We are living in a new environment where most of our previous routines and habits have had to adjust significantly. The retail landscape and how we shop have changed extensively due to the pandemic, as highlighted recently by Forbes. We have spoken to business...
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Small Business Spotlight: Blue Suede Shoes
As states begin the reopening process, we are heading to Texas to learn more about a one of a kind boutique with a passion for fashion and shoes! Who are you? Jo Anne Petro, owner of Blue Suede Shoes & Hot Child...
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You Can Still Say 'I Do' - 10 Tips on How to Plan a Virtual Wedding
This pandemic has completely disrupted our way of life. As hard as it has been, having to navigate through wedding planning during this time is unprecedented. If postponing your wedding is not your preference, we have all the tips you...
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How to Host a Virtual Graduation Party. 10 Steps to real-life Success!
The reality has set in and the traditional ceremonies are long cancelled. It is for the greater good, so we have accepted it.  The rite of passage that the graduates have worked so hard to achieve, should not go on...
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