Solemates was created by two girls who hated to ruin their shoes.
They set out to invent a solution that would prevent heels from sinking into the grass. Their NYC based team of women covers all parts of the company's operations, sales, marketing, and logistics across dozens of products and thousands of stores.
About the Founders:
Becca & Monica met while working at Goldman Sachs as financial analysts. Each of them spent several years there before going to graduate school at Columbia. It was at Columbia that the idea for Solemates was born. The two friends returned to Goldman after Columbia, but ultimately left to launch the brand.
A few years into the business, and after securing distribution at several thousand US retailers, Becca and Monica presented their business to the "Sharks" on ABC's Shark Tank. The segment was wrought with entertainment; from the Sharks walking in high heels in grass, to the heated debated that ensued. It was a successful venture for the cofounders and the business has benefited from the exposure.
The full clip can be seen on YouTube. Season 8, Episode 4.
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